Nordic Craft Beer is booming and so does the competition. The battle for shelf-space at ”bolaget” is expected to get fiercer. As one of the worlds most innovative areas, Nordic breweries have a lot to gain by going international. Let´s look at the worlds largest beer market, China. It may sounds daunting, but we explore some possibilities to tap into the growth! With a little bit of luck you may even get a direct order at the seminar.
As one of the cornerstones of the craft beer boom in China, Xiao Biar owns bars and pubs in Beijing, with 37 taps ready to squirt crafty goodness, and space for 900 bottles worldwide in "the biggest fridges in Beijing”. With over 15 years experience in the business, he is one of the co-founder of the annual Beijing Home brew Competition and judge for many brew competition in China, A columnist for ”Hops Magazine” China and A true beer nerd who "happens to be" good at business.
Together with Karl Karlsson, an experienced bartender, a China and beer enthusiast and co-founder of NCCBA, we help you to break the Great Wall!
The presentation is held by Nordic China Craft Beer Association (NCCBA) in cooperation with IMBeer.com - representing Craft Beer in China.