The craft beer boom that has taken Europe by storm has always been greatly influenced by the US beer culture. However, until now, the availability of American malts has been limited in Europe. With this collaboration, Viking Malt is specifically targeting the rapidly growing European craft brewery sector.
– American style beers are getting more and more popular. This collaboration gives us a chance to offer also American craft malts all throughout Europe. We have seen growing interest for these kinds of products for a while now, so we are very pleased with this collaboration and see it as a great opportunity, says Timo Huttunen, Business Unit Manager of Viking Malt.
The benefits of this collaboration go both ways. Colorado Malting Company, who has until now operated only inside the US, will gain access to the European markets. From now on, CM can also offer Viking Malt’s wide selection of quality malts to its American customers.
¬– We produce various types of malts specifically for craft beer breweries all around the US, and the wide range of Viking Malt’s products will supplement our selections significantly, says Jason Cody, the president of Colorado Malting Company.
Media enquiries and additional information
Business Unit Manager and Brewmaster
Viking Malt, Lahti, Finland
Tel. + 358 50 561 3431